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AJAN |

AI-powered ad auditing and optimisation

We audit your Google and Meta ad accounts. We optimise them. You scale.

AJAN is a specialist micro-agency for B2B brands. We find wasted spend and missed conversions across Google, Meta and LinkedIn Ads, then fix them in order of impact — no bloated retainer, no jargon.

Book a free ad audit See real examples

"Most accounts we open are leaking budget in two or three obvious places before we've even started optimising."

Fabian · Co-founder, AJAN

Specialist audits across

Google Ads Meta Ads LinkedIn Ads Microsoft Ads

What an AJAN audit gives you

Most ad accounts leak money in a few predictable places. We check them all, show the evidence, and tell you what to fix first.

  • AI-powered ad audits

    We review your accounts against a scored checklist covering conversion tracking, budget pacing, targeting, creative fatigue and policy risk. Every finding comes with evidence.

  • Data-driven insights

    We show where spend is being wasted, which campaigns are carrying the account, and what is missing from your tracking, in plain language.

  • Optimisation that converts

    You get a prioritised list of changes to budgets, targeting, ads and landing pages, ordered by likely impact so you start with the biggest wins.

  • Scalable growth for B2B brands

    Longer sales cycles need different metrics. We focus on cost per qualified lead across Google, Meta, LinkedIn and other paid channels, not just clicks.

Patterns we catch, by platform

Three illustrative examples of the kind of thing a first audit usually turns up. The figures are worked examples to show how we think, not a specific client's results.

Google Ads

Broad match quietly absorbing a third of the budget

A large share of spend was landing on broad-match search terms with no commercial intent, while the campaign's own conversion tracking only counted "page view" as a goal rather than a qualified enquiry.

  • Rebuilt conversion tracking around form submissions, not pageviews
  • Moved broad match into a controlled discovery campaign with a capped budget
  • Reallocated the freed spend to the two search terms already converting well

Illustrative example — not client data

Spend on non-converting broad match
31%
Conversions actually being tracked
1 of 3 goals
Estimated monthly spend recoverable
£1,400–£2,100
Meta Ads

Five lookalike audiences, all chasing the same people

Overlapping audiences meant campaigns were competing against each other in the same auction, and the best-performing ad creative had been running unchanged for four months, well past the point it was still fresh.

  • Consolidated overlapping audiences into one structured campaign
  • Introduced a creative refresh cycle to catch fatigue before CPMs rise
  • Set exclusions so retargeting and prospecting stopped competing

Illustrative example — not client data

Audience overlap across campaigns
~40%
Days since the lead creative changed
120+
Typical CPM drop after a refresh
15–25%
LinkedIn Ads

Job-title targeting too broad for a long sales cycle

Targeting was set to "Marketing" at any seniority, which meant a high cost-per-click was being spent on job titles that would never be the buyer, with no separate tracking for marketing-qualified leads versus raw form fills.

  • Narrowed targeting to seniority levels that match the actual buyer
  • Split budget by campaign so cost per qualified lead is visible, not just cost per click
  • Moved top-of-funnel content offers onto the cheaper placements

Illustrative example — not client data

Average CPC on long-cycle B2B
£6–£12
Share of clicks from wrong seniority
~45%
Leads previously tracked as "qualified"
0

From first look to a clear plan, in four steps

  1. Share your data

    Give us read-only access to your ad accounts, or send an export. We never change anything without your say-so.

  2. We audit

    Our AI-assisted audit scores each account and flags gaps in tracking, spend, targeting and creative.

  3. You get a plan

    A prioritised report shows what to fix first, why it matters, and what we expect it to change.

  4. We optimise

    We make approved changes, test them, and report back on results so you can scale what works.

Who's behind AJAN

A two-person micro-agency, on purpose. No account handlers, no hand-offs — the people who do the audit are the people you talk to.

Fabian

Co-founder — audits & strategy

Leads the audit process: account structure, conversion tracking and where budget is actually going.

Afran

Founder — optimisation & delivery

Turns the audit's findings into live changes: budgets, targeting and creative, then tracks what moved.

Book a free ad audit

Tell us where you advertise and roughly what you spend. We will reply by email to arrange your audit.

Prefer email? info@ajangrowth.com

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